Monthly Archives: June 2015


Spam THAT

28

Jun 2015

Spam THAT

Did We Get Your Attention? Did you know that even your (sometimes spammy-looking) marketing e-mails can help create a strong brand identity? Did I hook you with that first sentence? Because that is what you have to do if you want RESULTS! Seriously, though, creating concrete subject lines for marketing e-mails can aid in the construction of a solid brand identity.Β  Why do you even care about this? I’ll tell...

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Say Something

09

Jun 2015

Say Something

(Or I’m giving up on you) Gaining credibility and making a statement is very important for a brand. With all of your brand content, both online and off, it is pretty vital that you say more than, “we rule, they drool”. I’m not saying you have to be Mahatma Gandhi or anything, but making a statement that goes beyond brand propaganda or selling points is a huge selling point (go...

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