Monthly Archives: April 2016


15

Apr 2016

Marketers Need To Play To Their Audience

Even if your customers aren’t the brightest crayons in the box, they’re still yours. As marketers know, you have to play to your audience. While this doesn’t mean that all of your customers aren’t bright, it means that you have to try to make them understand you and your product – not necessarily educate them on why their perceptions or behaviors are wrong. The mind, in general, only accepts what...

Dive deeper...


02

Apr 2016

Crowdsourcing Product Names is Always a Bad Choice

Ever heard of a Gushing Granny? Well, the sick schmucks who wanted to name an apple-infused version of Mountain Dew wanted you to. The kicker? That gross name wasn’t even the winner. The “crowd favorite” was Hitler Did Nothing Wrong, which, apart from showing just what a-holes people (a lot of people) can be, was not the image the brand was going for with an apple-flavored soft drink. Using crowdsourcing...

Dive deeper...