Monthly Archives: May 2016


20

May 2016

Make a Believer out of Me: Lidl Groceries Fresh Take on Marketing

A new idea for making a brand advocate out of a doubter. It’s possible to make new believers of your product from the doubters. One way to do it is like British discount grocery store “Lidl”: have doubters ask the hard questions themselves. The grocers’ campaign, dubbed “Lidl Surprises”, is an innovative way to make people believe in a brand that previously had only caused doubts about the “questionable origin”...

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15

May 2016

What Kind of First Impression Does Your Brand Leave?

How online can build your brand reputation No matter what other people say, first impressions do still matter. Reputations are built or destroyed through first impressions, and technology today makes this easier than ever. People are now able to consistently make judgments and assessments based on what they see or read online. With the constant connection technology provides, many first impressions are made online through social media pages and google...

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Seeking A New Team Member

10

May 2016

Seeking A New Team Member

We are looking for a new team member. Are you Social media savvy? Have experience working with brands and businesses in marketing/ advertising? Are you funky, cool, and driven? We want to hear from you! Send us your resume below along with your desired salary information and we will get back with you! Social Media Manager Description Daily tasks in this position include creating content, scheduling posts on social platforms,...

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02

May 2016

Is too Much Togetherness Tearing Us, and Those We Market to, Apart?

Why globalization and instant gratification are separating us. Besides the obvious reason that people have opinions about just about everything and they show it all too often on a constant social media feed, globalization is creating winners and losers in the world, and that is dividing people more deeply than ever. Look at the super-rich class that globalization has created; and the billions of super-poor that support their lifestyle and...

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