Monthly Archives: July 2016


14

Jul 2016

Social Purpose vs. Corporate Social Responsibility

Neither should be an afterthought, not if you want to excel in today’s marketplace! Consumers are becoming more and more aware and attached to the idea that they (directly or indirectly) are making a difference in the world. That’s why a brand purpose strongly linked with corporate social responsibility is important, because we are in the middle of a major shift in the way customers connect with brands. This means...

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02

Jul 2016

Your Brand Needs More Than Great Customer Service

What brands need to think about if they want to gain customer loyalty. You need to paint more of a holistic picture. While customer service is extremely important to consumers, brands need to consider so much more to create satisfied return customers that will advocate for their brand. They need to think about the image their brand presence on all fronts and every sense. They have to look to meet...

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