Monthly Archives: October 2016


25

Oct 2016

The Benefits and Risks of Going Social For Your Brand

Social media is quickly becoming the go-to medium for product launches. It is taking over a market niche once ruled by television, email campaigns, and promotions. The speed with which social media makes impacts and is shared by users is what is so appealing to companies trying to make the biggest boom possible in the least amount of time (and with the least amount of money). Brands like Pernod Ricard...

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05

Oct 2016

Politics Make Brands Pick a Side

Tell us or else. The divisive politics of 2016-2017 have begun to force companies to clarify their political or moral stance on the โ€œissuesโ€, and on what is happening in the world. What do we stand for? Thatโ€™s the question that begs to be answered as extremist discourse of all kinds appear all over the world. With the political, economic, and social uncertainty caused by polarizing events and extremist personalities,...

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02

Oct 2016

Bob (or Berta) the Brand-Builder

What exactly is a brand? What does it mean? What is it made of? So many existential questions for such a small word (granted, small word, big concept). You can think of a brand as the meaning a customer associates with a certain product from a certain company. So, how do we create that meaning? And what are the building blocks we use to do so? First, you need a...

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