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How to Take Advantage of Webrooming

07

May 2015

How to Take Advantage of Webrooming

A true benefit if you know how to work it Techopedia defines Webrooming as ‘a slang term for the consumer practice of researching products online before buying them in a physical store’. Webrooming is a relatively new trend in shopper behavior that can work to a small business’ benefit if you know how to work it! Webrooming is the opposite of Showrooming—customers using stores as a showroom to examine products...

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Marketing on a Budget

16

Apr 2015

Marketing on a Budget

You don’t need a huge budget to make a big impact Reaching your clients through marketing is one of the most important aspects of running a business. Not all companies, however, have millions of dollars to invest in media blitzes, willy-nilly glossy prints, or a crazy high-tech website. There are some low-cost things your company can do to reach-out to existing and prospective customers, and pretty much all of them...

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It Turns Out, You Can Buy Experiences

08

Apr 2015

It Turns Out, You Can Buy Experiences

And millennials prefer spending their money on experiences, rather than objects But you only really want to if you’re a Millennial. According to recent studies conducted by ZenithOptimedia and Eventbrite, Millennials prefer spending their money (which is a pretty good chunk of change now) on experiences, rather than objects. The experiential aspect of a product or event is what inspires people to spend their money on it. Millennials, born from...

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Drop Your Phone, Donate Water

29

Mar 2015

Drop Your Phone, Donate Water

What sort of project could you and YOUR company do to help people? This March, you and your whole office/family/group of friends can participate in a great project that provides clean drinking water for children in need all over the world! Remember how “doing good helps you do better“? This is a perfect example! All of us at The Agency are kind of smartphone addicts, so setting aside our phones...

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Meditation, It’s Good for the…….Office?

09

Mar 2015

Meditation, It’s Good for the…….Office?

Meditation directly benefits our work persona & relationships We probably pretty much all know that meditation is good for us; it helps relieve stress, reduce negative emotions, strengthen our immune system, improve our attention span (especially important these days), and can even improve mental functions. And although all of us here at The Agency could seriously use some meditation, we, like lots of other people, don’t usually do it. More...

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