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I Won’t Call to Say I Love You

11

Sep 2015

I Won’t Call to Say I Love You

Calling is so…last century. We are all, apparently, turning into hermits. But well-connected hermits. At great detriment to our interpersonal skills, which are not so hot to begin with, people are choosing to communicate more through text and email than a phone-call or an actual face-to-face conversation. In a study conducted by the Pew Institute, the number of text messages sent in the U.S. ALONE, shot from 14 billion in...

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Emojis are the New Black

24

Aug 2015

Emojis are the New Black

Because you can use them with everything. We all love the little guys, they’re like tiny illustrations in the children’s books that are our messages and comments. Emojis are universally understood, and even if they aren’t fully UNDERSTOOD, we make up meanings to go with them, according to our cultural point of view. And they make texting and online interaction more fun. They even get thrown in with serious conversation, like: I’m really...

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Meditation Apps to Keep Your Cool

23

Jul 2015

Meditation Apps to Keep Your Cool

Do you sometimes just need a BREAK in the middle of the workday? Turns out, many people do. Meditation has been shown, by like, a whole lot of studies, to reduce stress, improve health and reduce blood pressure, increase concentration, and kind of generally, to make people nicer. Well, at least more compassionate. That’s a good start to helping you have a better day. There are many different kinds of meditation, like “mindfulness”,...

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Making Customer Loyalty Programs Better Through Apps

08

Jul 2015

Making Customer Loyalty Programs Better Through Apps

What, you mean most people don’t carry around fifty punch-cards anymore? Those were the days…a simple buy 10, get ONE free punch card, and that was pretty much all that companies did to reward their loyal (or caffeine-addicted) customers. As we well know, customers are always looking for that extra “something” that makes their experience better at one store/website than another. A loyalty app on customers’ smartphones is a convenient...

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Spam THAT

28

Jun 2015

Spam THAT

Did We Get Your Attention? Did you know that even your (sometimes spammy-looking) marketing e-mails can help create a strong brand identity? Did I hook you with that first sentence? Because that is what you have to do if you want RESULTS! Seriously, though, creating concrete subject lines for marketing e-mails can aid in the construction of a solid brand identity.  Why do you even care about this? I’ll tell...

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