Blog


02

May 2017

Brand Purpose

I said it once, I’ll say it again: consumers want their favorite brands to have a purpose beyond just selling products and making a profit. They also want companies to be honest and transparent, and to follow through on commitments to the planet or society as a whole. Today, brands are being held to higher ethical standards due to the dramatic shift in the public’s perception of “sustainability” from a...

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SNAP SANS CHAT, AVEC SPEC

11

Mar 2017

SNAP SANS CHAT, AVEC SPEC

Snapchat has just opened an entire retail store right down the road from its Venice Beach, California headquarters to sell what, you may ask? Snapchat Spectacles. The glasses come with an integrated camera, microphone, LED indicator lights, a record button and even a charging port, whew! All so that you can look cool while catching rays and recording your new “greatest summertime hits” of Snapchat. The thing is, the Spectacles...

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14

Dec 2016

How Are Brands Fighting Fake News?

It looks like everyone is now concerned about fake news. Google, Facebook, Snapchat, and even the Washington Post are all rolling out features to help users decipher whether a picture of Hillary Clinton eating a live baby seal is real or fake. I mean, who can really tell? French newspaper Le Monde has begun using Snapchat Discover to help readers sift through all of the tremendous stories that are appearing...

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02

Dec 2016

This New App Will Change The Way We Give

How the new Oxfam app is allowing people to control and connect to the good they do. An app launched on January 9th, 2017 in the UK by international charity group, Oxfam, is an industry first. It allows for supporters to personally control the amount they want to donate monthly and how the charity communicates with them. The app was developed in partnership with the Hi Mum! Said Dad Agency,...

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14

Nov 2016

A Big Brand Making A Big Difference

Home-maker Ikea has teamed up with UNHCR (the UN Refugee Agency) and formed an organization called BetterShelter.org to create actual homes for thousands of displaced people in areas of conflict across the globe. The shelter is like a real home, and is a lot safer and sturdier than the previously used tents. The shelter was developed in the hopes of helping the 65 million people that are currently displaced worldwide;...

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