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Say Something

09

Jun 2015

Say Something

(Or I’m giving up on you) Gaining credibility and making a statement is very important for a brand. With all of your brand content, both online and off, it is pretty vital that you say more than, “we rule, they drool”. I’m not saying you have to be Mahatma Gandhi or anything, but making a statement that goes beyond brand propaganda or selling points is a huge selling point (go...

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People Recommend What They Love

24

May 2015

People Recommend What They Love

And you can, too! Did you ever notice that people love to recommend the things, people, products, and services they think are great? They do. Look at the list of pages people have “suggested” you like on Facebook. I’m sure it’s quite long. Most of the reason for that is that people are promoting their own services or business, but there are also lots of people who just really like...

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How to Take Advantage of Webrooming

07

May 2015

How to Take Advantage of Webrooming

A true benefit if you know how to work it Techopedia defines Webrooming as ‘a slang term for the consumer practice of researching products online before buying them in a physical store’. Webrooming is a relatively new trend in shopper behavior that can work to a small business’ benefit if you know how to work it! Webrooming is the opposite of Showrooming—customers using stores as a showroom to examine products...

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Marketing on a Budget

16

Apr 2015

Marketing on a Budget

You don’t need a huge budget to make a big impact Reaching your clients through marketing is one of the most important aspects of running a business. Not all companies, however, have millions of dollars to invest in media blitzes, willy-nilly glossy prints, or a crazy high-tech website. There are some low-cost things your company can do to reach-out to existing and prospective customers, and pretty much all of them...

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It Turns Out, You Can Buy Experiences

08

Apr 2015

It Turns Out, You Can Buy Experiences

And millennials prefer spending their money on experiences, rather than objects But you only really want to if you’re a Millennial. According to recent studies conducted by ZenithOptimedia and Eventbrite, Millennials prefer spending their money (which is a pretty good chunk of change now) on experiences, rather than objects. The experiential aspect of a product or event is what inspires people to spend their money on it. Millennials, born from...

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