Blog


05

Oct 2016

Politics Make Brands Pick a Side

Tell us or else. The divisive politics of 2016-2017 have begun to force companies to clarify their political or moral stance on the “issues”, and on what is happening in the world. What do we stand for? That’s the question that begs to be answered as extremist discourse of all kinds appear all over the world. With the political, economic, and social uncertainty caused by polarizing events and extremist personalities,...

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02

Oct 2016

Bob (or Berta) the Brand-Builder

What exactly is a brand? What does it mean? What is it made of? So many existential questions for such a small word (granted, small word, big concept). You can think of a brand as the meaning a customer associates with a certain product from a certain company. So, how do we create that meaning? And what are the building blocks we use to do so? First, you need a...

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20

Sep 2016

Marketing in the Trump-Times

Lying is ok…but not for you. Marketers have to be honest, but country-shapers and public servants, apparently, do not. This isn’t just limited to the US, look at the “Leave” stumpers in the Brexit episode. They told all kinds of stories to get the referendum passed, but the voters haven’t seen much actually happening (like the promise that Brexit would free up about 350 million Pounds per week for the...

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02

Sep 2016

Is Sharing Caring: How The Sharing Economy is Changing Business

Is it the end of the world as we know it? Neo-Capitalist Consumers beware! We have been seeing the rise of the sharing economy for some time now. While the “sharing” part has always existed between families, friends, and neighbors, the “economy” part refers to the fact that now we do the same thing, but money is exchanged as well as a product or service. But, when did we move...

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20

Aug 2016

How Busy Are Twitter Trolls These Days?

Very, very busy. Twitter is having a hard time. The company is in desperate need of a swift kick in the pants to help it get moving and fix its troll problem. No, not the gremlin-looking, bejeweled-bellied, fun kind, but the ugly (at least internally), lives-under-a-bridge-kind that only comes out in the light of day to mess with people that he doesn’t know. As actress Leslie Jones tweeted: “I use...

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