Blog


18

Aug 2016

How Rio’s Olympic Logo Was Designed for the World

Rio’s a hugger. Getting to wear your country’s flag while competing in the Olympic Games is a dream for millions of athletes. Especially the athletes of those “Olympic Sports,” you know, the sports that people pay attention to once every 4 years. For sports like Swimming and Gymnastics, the timing of training, retirement, going pro, is all on a four-year schedule, because this chance to be in the spotlight is...

Dive deeper...


14

Jul 2016

Social Purpose vs. Corporate Social Responsibility

Neither should be an afterthought, not if you want to excel in today’s marketplace! Consumers are becoming more and more aware and attached to the idea that they (directly or indirectly) are making a difference in the world. That’s why a brand purpose strongly linked with corporate social responsibility is important, because we are in the middle of a major shift in the way customers connect with brands. This means...

Dive deeper...


02

Jul 2016

Your Brand Needs More Than Great Customer Service

What brands need to think about if they want to gain customer loyalty. You need to paint more of a holistic picture. While customer service is extremely important to consumers, brands need to consider so much more to create satisfied return customers that will advocate for their brand. They need to think about the image their brand presence on all fronts and every sense. They have to look to meet...

Dive deeper...


Were the Brits Just Stupider Than Us?

28

Jun 2016

Were the Brits Just Stupider Than Us?

Cue the “USA…USA…USA” chant. With Brexit on the tip of everyone’s tongue, the question on everyone’s mind is just that: were the Brits just stupider than us? Did they even know what they were voting for? What the hell did they think was going to happen if they decided to leave the European Union? So many questions, so many answers. It would appear that many of the citizens who voted...

Dive deeper...


14

Jun 2016

Should Pokémon Change Your Marketing Strategy?

Everybody’s doin’ it. It’s also causing marketers the throw their marketing strategy and position out the window just to jump on the bandwagon. Granted, now the legions of Pokémon players have grown from, let’s just say “computer-friendly” teen-aged boys into a mishmash of smartphone addicts of all shapes and sizes, but that doesn’t mean that they are all your company’s best possible prospects. McDonald’s doesn’t agree, and they have seen...

Dive deeper...



Page 4 of 13« First...23456...10...Last »