Blog


15

Apr 2016

Marketers Need To Play To Their Audience

Even if your customers aren’t the brightest crayons in the box, they’re still yours. As marketers know, you have to play to your audience. While this doesn’t mean that all of your customers aren’t bright, it means that you have to try to make them understand you and your product – not necessarily educate them on why their perceptions or behaviors are wrong. The mind, in general, only accepts what...

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02

Apr 2016

Crowdsourcing Product Names is Always a Bad Choice

Ever heard of a Gushing Granny? Well, the sick schmucks who wanted to name an apple-infused version of Mountain Dew wanted you to. The kicker? That gross name wasn’t even the winner. The “crowd favorite” was Hitler Did Nothing Wrong, which, apart from showing just what a-holes people (a lot of people) can be, was not the image the brand was going for with an apple-flavored soft drink. Using crowdsourcing...

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02

Mar 2016

SEO-Snap

Why you’re doing it all wrong. Probably. The Search Engine Optimization game changes A LOT, and if you’re not getting your SEO strategy right, then you’re definitely losing potential customers. Since the rules change so often, businesses need to have a solid plan in place to improve SEO rankings. Lucky for you, there are some relatively simple things that you can do to stay ahead of the game. First of...

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02

Mar 2016

Get Back to Work!

Literally. Since the dawn of working at home, we have been a lot less productive. It’s a fact. Working from home is distracting and really hard for many people. That’s why this year will probably see a massive return to the office, but with lots of changes to office layouts and workplace flexibility (because some people CAN pound out reports while pretending to still drink their coffee from four hours...

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14

Feb 2016

Who Runs The World?

As Beyoncé so eloquently put it: Girls. Ladies be workin’ like a boss. And big companies are starting to care about it.  Always and Dove’s multi-year campaigns, ‘Like a Girl’ and the ‘Campaign for Real Beauty’ respectively, have been putting the spotlight on how women don’t suck. Both of these inspired ad campaigns are meant to empower both women and girls to feel comfortable and confident in their own skin,...

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