Blog


14

Jun 2016

Should Pokémon Change Your Marketing Strategy?

Everybody’s doin’ it. It’s also causing marketers the throw their marketing strategy and position out the window just to jump on the bandwagon. Granted, now the legions of Pokémon players have grown from, let’s just say “computer-friendly” teen-aged boys into a mishmash of smartphone addicts of all shapes and sizes, but that doesn’t mean that they are all your company’s best possible prospects. McDonald’s doesn’t agree, and they have seen...

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02

Jun 2016

Digital-Detoxing Becomes a Rising Trend

The new trend is shutting down and escaping the always-on lifestyle, even if just for an hour. Constant connectivity is hurting our mental, physical, and emotional health. This is probably why the new trend in digital is detoxing. All over the world, from Asia to Europe, and now just a little bit in the US of A, people are starting to see that being hunched over like Quasi-Modo and only...

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20

May 2016

Make a Believer out of Me: Lidl Groceries Fresh Take on Marketing

A new idea for making a brand advocate out of a doubter. It’s possible to make new believers of your product from the doubters. One way to do it is like British discount grocery store “Lidl”: have doubters ask the hard questions themselves. The grocers’ campaign, dubbed “Lidl Surprises”, is an innovative way to make people believe in a brand that previously had only caused doubts about the “questionable origin”...

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15

May 2016

What Kind of First Impression Does Your Brand Leave?

How online can build your brand reputation No matter what other people say, first impressions do still matter. Reputations are built or destroyed through first impressions, and technology today makes this easier than ever. People are now able to consistently make judgments and assessments based on what they see or read online. With the constant connection technology provides, many first impressions are made online through social media pages and google...

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Seeking A New Team Member

10

May 2016

Seeking A New Team Member

We are looking for a new team member. Are you Social media savvy? Have experience working with brands and businesses in marketing/ advertising? Are you funky, cool, and driven? We want to hear from you! Send us your resume below along with your desired salary information and we will get back with you! Social Media Manager Description Daily tasks in this position include creating content, scheduling posts on social platforms,...

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