Blog


How Do You Roll?

22

Oct 2014

How Do You Roll?

Leadership in the workplace What is your leadership style? Yelly and pointy? Or are you a team player? Studies show that people are more productive when their boss is passionate, honest, and energetic. True leaders motivate their employees by engaging with them personally, and while their priority may be to help the group as a whole achieve its goals; they are also concerned with helping each member of the team...

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True Colors, That’s Why I Love You

03

Oct 2014

True Colors, That’s Why I Love You

What do your brand colors say? Have you ever wondered why companies use certain brand colors for their logos? Or why certain products suddenly sell better when they are packaged differently? It has to do with color psychology, an understanding of what makes us tick, color-wise. A great example of this is Apple’s use of white in all of its must-have products: the I-pod, I-phone, accessories, etc. The color white...

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It’s All Been Done

24

Sep 2014

It’s All Been Done

Soooo…you’re telling me you want original content? According to a new study about website content, consumers want it to be original and custom to what you are selling (or your brand). From the study conducted by BusinessWire.com, we learned that 62% of Americans prefer original content directly from their brands. They state that consumers like to read tips on how to use the company’s products, don’t like a blatant sales...

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17

Sep 2014

Just CAN’T Deal With It Today?

Bad press? Losing client confidence? Just CAN’T today? You can’t always avoid mistakes, but there are lots of things you can do to help make them go away faster, and maybe even improve your brand’s image in the process. Probably the first, and best, thing you or your company should do is step away from the situation to help keep a calm, clear head. It’s like the “count to 10”...

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