design


SNAP SANS CHAT, AVEC SPEC

11

Mar 2017

SNAP SANS CHAT, AVEC SPEC

Snapchat has just opened an entire retail store right down the road from its Venice Beach, California headquarters to sell what, you may ask? Snapchat Spectacles. The glasses come with an integrated camera, microphone, LED indicator lights, a record button and even a charging port, whew! All so that you can look cool while catching rays and recording your new “greatest summertime hits” of Snapchat. The thing is, the Spectacles...

Dive deeper...


Love your story and your story will love you back. How to create brand value and an enticing customer experience that inspires loyalty.

16

Dec 2015

Love your story and your story will love you back. How to create brand value and an enticing customer experience that inspires loyalty.

The value of your product is what you need to communicate to your prospective customers to be able to keep your business alive. But how do you demonstrate that value to potential customers? In order to make the most compelling value proposition without reducing the product to a mere list of features, you need to communicate that the whole is greater than the sum. By creating an experience and a...

Dive deeper...


Spam THAT

28

Jun 2015

Spam THAT

Did We Get Your Attention? Did you know that even your (sometimes spammy-looking) marketing e-mails can help create a strong brand identity? Did I hook you with that first sentence? Because that is what you have to do if you want RESULTS! Seriously, though, creating concrete subject lines for marketing e-mails can aid in the construction of a solid brand identity.  Why do you even care about this? I’ll tell...

Dive deeper...


How to Take Advantage of Webrooming

07

May 2015

How to Take Advantage of Webrooming

A true benefit if you know how to work it Techopedia defines Webrooming as ‘a slang term for the consumer practice of researching products online before buying them in a physical store’. Webrooming is a relatively new trend in shopper behavior that can work to a small business’ benefit if you know how to work it! Webrooming is the opposite of Showrooming—customers using stores as a showroom to examine products...

Dive deeper...


True Colors, That’s Why I Love You

03

Oct 2014

True Colors, That’s Why I Love You

What do your brand colors say? Have you ever wondered why companies use certain brand colors for their logos? Or why certain products suddenly sell better when they are packaged differently? It has to do with color psychology, an understanding of what makes us tick, color-wise. A great example of this is Apple’s use of white in all of its must-have products: the I-pod, I-phone, accessories, etc. The color white...

Dive deeper...