Marketing


SNAP SANS CHAT, AVEC SPEC

11

Mar 2017

SNAP SANS CHAT, AVEC SPEC

Snapchat has just opened an entire retail store right down the road from its Venice Beach, California headquarters to sell what, you may ask? Snapchat Spectacles. The glasses come with an integrated camera, microphone, LED indicator lights, a record button and even a charging port, whew! All so that you can look cool while catching rays and recording your new “greatest summertime hits” of Snapchat. The thing is, the Spectacles...

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Were the Brits Just Stupider Than Us?

28

Jun 2016

Were the Brits Just Stupider Than Us?

Cue the “USA…USA…USA” chant. With Brexit on the tip of everyone’s tongue, the question on everyone’s mind is just that: were the Brits just stupider than us? Did they even know what they were voting for? What the hell did they think was going to happen if they decided to leave the European Union? So many questions, so many answers. It would appear that many of the citizens who voted...

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Love your story and your story will love you back. How to create brand value and an enticing customer experience that inspires loyalty.

16

Dec 2015

Love your story and your story will love you back. How to create brand value and an enticing customer experience that inspires loyalty.

The value of your product is what you need to communicate to your prospective customers to be able to keep your business alive. But how do you demonstrate that value to potential customers? In order to make the most compelling value proposition without reducing the product to a mere list of features, you need to communicate that the whole is greater than the sum. By creating an experience and a...

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DISLIKE!

24

Sep 2015

DISLIKE!

Facebook is finally doing it After years of rumors concerning adding a “dislike” button to Facebook, Mark Zuckerberg is finally planning on doing it. (But he hasn’t yet, so don’t get scammed and download some crazy virus saying that you need a certain program to get the coveted “dislike” button. It’s not true.) Zuckerberg says he would like to create a button that allows people to express sympathy or show...

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Emojis are the New Black

24

Aug 2015

Emojis are the New Black

Because you can use them with everything. We all love the little guys, they’re like tiny illustrations in the children’s books that are our messages and comments. Emojis are universally understood, and even if they aren’t fully UNDERSTOOD, we make up meanings to go with them, according to our cultural point of view. And they make texting and online interaction more fun. They even get thrown in with serious conversation, like: I’m really...

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