Website Development


How to Take Advantage of Webrooming

07

May 2015

How to Take Advantage of Webrooming

A true benefit if you know how to work it Techopedia defines Webrooming as ‘a slang term for the consumer practice of researching products online before buying them in a physical store’. Webrooming is a relatively new trend in shopper behavior that can work to a small business’ benefit if you know how to work it! Webrooming is the opposite of Showrooming—customers using stores as a showroom to examine products...

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It’s All Been Done

24

Sep 2014

It’s All Been Done

Soooo…you’re telling me you want original content? According to a new study about website content, consumers want it to be original and custom to what you are selling (or your brand). From the study conducted by BusinessWire.com, we learned that 62% of Americans prefer original content directly from their brands. They state that consumers like to read tips on how to use the company’s products, don’t like a blatant sales...

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