Path to Success

Developing Your Integrated Marketing Plan


Discovery

Create & Propose

Launch & Deliver

Measure & Improve

Understanding simplicity is what puts the best companies ahead of the rest because they are able to better distil their value proposition to the masses and then be remembered. Everyone at The Agency is continuously reading, learning and talking with thought leaders to keep up with the rapidly changing adscape of media and branding. Just like the deep sea, it is a sometimes murky world; but The Agency understands how to make your business message clear and memorable and make sure your ideal buyers see it.


Discovery

The first step is always to take a look at who you are, what you are, where you are, and why you’re there. We do our due diligence and research. If needed, we can perform a marketing audit, which assesses what you’ve done in the past, what the results were and what you’re doing now. We like to set benchmarks against which we can later set goals and measure results is important. We will do a lot of listening and asking questions about your business in this phase. Ultimately we draw our conclusions and identify your unique brand propositioning, target audience, business and market advantages, inhibitors and opportunities.


Create & Propose

We can now begin to brainstorm, conceptualize and create all your deliverables. We develop your integrated marketing, advertising, and PR strategies. We develop your targeted messages, brand guide and story, customer experience, graphic design and visual campaign as well as your lead generation, conversion, retention, and referral plan. Depending on what you need we integrate all channels digital, traditional, social, PR, and event into a proposal that we then meet with you to go over, discuss and get your feedback on.


Launch & Deliver

Now that we have your approval and a consensus on your creative story and marketing strategies we set it all into jet propulsion, we mean motion. We deliver to you and launch your new website, brand guide, hi-res designs, social media sites, marketing materials, traditional and digital campaign etc. During this time you will be following your marketing response plan in order to be able to maximize the leads that are now coming your way.


Measure & Improve

We meet with you on a regular basis to measure our results by going over run reports, analytics, cost per lead, lead conversion, customer retention and referral, and your experience. We then adjust and improve where it seems fit. We also may suggest new areas of focus that your growth is moving towards.