Path to Success

Developing Your Integrated Marketing Plan


Research & Conclusions

Create & Propose

Launch & Deliver

Measure & Improve

This is where most marketing agencies will give you a gimmicky take on their unique process like “4 R’s of business Realization” or ‘Method’ is actually an acronym for their method! The Agency likes to keep it simple.

In fact, understanding simplicity is what puts the best companies ahead of the rest because they are able to better distill their idea to the masses. We’ve got four intense steps that will come together in a simple and potent plan for you.


Research & Conclusions

The first step is always to take a look at who you are, what you are, where you are, and why you’re there. We do our due diligence and research. We perform a marketing audit, which assesses what you’ve done in the past, what the results were and what you’re doing now. Your marketing audit is a key part of setting benchmarks against which we can later set goals and measure results. We will do a lot of listening and asking questions about your business in this phase. Market research, competitive analysis, and customer and employee interviews are performed. During this phase we are also continuously meeting to talk about what we’re learning to see if new tangents come up that we need to explore. Ultimately we draw our conclusions and identify your unique brand proposition, target audience, business and market advantages, inhibitors and opportunities.


Create & Propose

We can now begin to brainstorm, conceptualize and create all your deliverables. We develop your integrated marketing, advertising, and PR strategies. We develop your targeted messages, brand story, customer experience, graphic design and visual campaign as well as your lead generation, conversion, retention, and referral plan. Depending on what you need we integrate all channels digital, traditional, social, PR, and event into a proposal that we then meet with you to go over, discuss and get your feedback.


Launch & Deliver

Now that we have your approval and a consensus on your creative story and strategies we set it all into motion. We deliver to you and launch your website, brand standards, hi-res designs, social pages, marketing materials, traditional and digital campaign etc. During this time you will be following your marketing response plan in order to be able to maximize the leads that are now coming your way.


Measure & Improve

We meet with you on a regular basis to measure our results by going over run reports, analytics, cost per lead, lead conversion, customer retention and referral, and your experience. We then adjust and improve where it seems fit. We also may suggest new areas of focus that your growth is moving towards.