Your Weekly Social Media Update- July 31

Social Media updates- June 3 (5)

There is always something being tweaked and improved in the realm of social media, and as a business, you should be aware of these updates to maximize the potential of your various accounts and websites. Here is what we found this week that could be beneficial to your business.

 

1) Facebook GIF creator

Facebook is gradually rolling out an update to their camera that allows you to make your own GIF. Following an update that allowed you to post gifs in comments, Facebook will now give you the ability to make your own GIF in the app itself.

Takeaway for your business:

Moving images perform much better Facebook. One reason being, they catch attention and two, Facebook has geared algorithm to reward video content. Now, you can quickly GIF that will catch the eye and drive more attention to your post.

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2) Facebook Marketing Experts

Facebook is trying to make your advertising through their website even easier and more successful by allowing you to be in contact with your business’ own personal Facebook Marketing Expert.

Takeaway for your business:

Your specific Facebook Marketing Expert will study your previous and current ad campaigns, learn your business objectives, and work with you to come up with the best way to move forward and achieve your goals.

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3) Facebook Messenger Updates

Facebook Messenger once again has made updates. The first part of their update is improving their natural language processing software for bots, as well as implementing a handover protocol that sends questions that cannot be answered by a bot to an actual human. Secondly, there is an addition of multiple call to action buttons, including “shop now”.

Takeaway for your business:

These updates to Messenger greatly enhance the user’s experience when interacting with your brand while using Facebook. Normally, automated bots and human interaction are totally separate, but this update creates a seamless transition between the two. Also, the addition of these call to action options allows your customers to accomplish tasks that would normally have to be done on your website while never leaving Facebook Messenger.

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4) LinkedIn Adds Multi Picture Posts

LinkedIn is finally catching up with the rest of the social media world by allowing you to include multiple pictures in a single post.

Takeaway for your business:

This allows you to share multiple images of various stages of an event or to show a series of images to explain a new product or service.

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5) LinkedIn Demographics

LinkedIn’s newest tool helps business owners track what kind of professionals are accessing their website by using information from LinkedIn users. The information received is anonymous and includes data such as job title, industry, or location.

Takeaway for your business:

This is important for your business because you can get a clearer picture of who your audience is and who you should be targeting, as well as give you a live look at how your current marketing campaigns affect website traffic.

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Social Media Tool of the Week

We’ve got something that will help you take static images to a whole new level! Most editing apps supply you with different filters and tools to customize your picture. Our tool of the week, Lumyer, goes even further with the ability to animate your still images. This is perfect for repurposing old photos into something totally new. This creative app is great for adding that extra something to your posts.

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MaryMac Stallings

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